censorship in north korea Essay - 726 Words

Would you live in a place where there is no worldwide internet, no phones, or where none of any kind of your usual advertisements do not exist?(rhet) Well, in North Korea, millions live without knowing what it is like to live your kind of life where media is usually freely distributed and absorbed everywhere. The North Korean citizens are constantly being malnourished of information with the exception of the governments propaganda. To clarify, the North Korean regimes extreme media censorship should be suspended allowing the citizens free access to all kinds of media. To begin with, the North Korean governments extreme censorship of media is corrupt, since it can help increase influence over the public and control over the†¦show more content†¦Censorship of media in North Korea may have its drawbacks but it surely has some good side to it as well. The DPRKs media censorship has some judgment that is mean well for the country too such as protecting social unity and national glory. For instance, this is shown through big events like the Olympics or the World cup when North Korea broadcasts only when their country triumphs or they win a match. This demonstrates how the DPRK uses censorship to strengthen their countrys morale and patriotic spirit. On the other hand the morale and patriotism can interfere with ones own thoughts allowing the communist government to easily control you. Surely you wouldnt want to live in a world where that happens?(rhet) Last but not least, the censorship of media can lead to isolation and the ignorance of the globally advancing world. The censorship of media in North Korea can drastically affect the growth of a nation. According to the chairman of Google, Eric Schmidt says, â€Å"As the world is becoming increasingly connected, their (North Korea) decision to be virtually (internet) isolated is very much going to affect their physical world, their economic growth and so forth†. Think of how poverty can drastically affect the nation if censorship continues — millions of men, women, and children can be homeless and hungry, changing into a third world country. (emotional appeal). How would youShow MoreRelatedCensorship in North Korea4406 Words   |  18 Pagespreferences and uses for different forms of new media, North Korea remains entrenched in the situation where all types of media are state-owned; where the Internet is censored and where the foreign media faces immense blockages from the government. While enduring through dire warnings of its severe irrelevance and living with the proliferation of new technologies which threaten to impinge on the prevailing ‘peace and quiet’ that North Korea has been trying to maintain, it seems likely that the governmentRead MoreInternet Censorship Essay1329 Words   |  6 PagesInternet Censorship Used Around The World Some people wonder who came up with the idea of internet censorship. Other people want to know which countries use it. Some ponder over the idea of what really is internet censorship. Internet censorship is controlling what can be viewed, and which sites can be used on the internet. Some things about internet censorship are countries that use it, and who started the idea of it. There are lots of countries that use internet censorship. A few of them are ChinaRead MoreThe Freedom Of Speech Across The World Wide Web1133 Words   |  5 PagesResearch Paper #1 Internet censorship has been a growing issue in America. Many bills like The Stop Online Piracy Act (SOPA) and Preventing Real Online Threats to Economic Creativity and Theft of Intellectual Property Act (PIPA) are trying to be passed that are trying to control the internet. If the internet is censored and controlled by the government we will be losing our freedom of speech across the world-wide web. This is huge issue in other countries where people are jailed and prosecuted forRead MoreEssay about Internet Censorship Is a Form of Dictatorship605 Words   |  3 Pagesonce said, â€Å"The first condition of progress is the removal of censorship.† Internet censorship is the control or suppression of what can be accessed, published, or viewed on the Internet. In other words, one day you might not be able to Google everything you want to know as you can now. Although the Internet can be a dangerous without caution, countries need not to censor the Internet for their own selfish reasons. Internet censorship is a form of a dictatorship, and they can cause riots as wellRead MoreCauses Of Freedom Of Speech1343 Words   |  6 Pagesdealing with it. So I’m going to talk about freedom of speech in North Korea, Cuba, and Syria. North Korea may be one the hardest countries to live in because if you talk bad about their government it is a possibility you can go to jail. Though any information on speech restrictions in the country before Arduous March is extremely difficult to find, there have been several recent incidents of governmental suppression. North Korea has has strict laws and punishments when you say or go against theRead MoreThe Importance Of Media Censorship1013 Words   |  5 Pagesprovided with immediate, accurate and uncensored information. Media censorship has become a greater deal now than it ever was in centuries, because of globalization and the increasing interdependence among other nations has made censorship more harm than any good. Censorship often prevents other perspectives and point of views from being presented and in censorship or censored media and not everyones voices hurt.Media censorship limits a persons understanding, knowledge, and awareness. Which canRead MoreThe Propaganda, the Ministries, and the Leader1027 Words   |  5 PagesNorth Korea is an extreme isolated country and is known for continuously violating human rights. Defectors, North Koreans who escaped the isolated country, â€Å"continue to report that North Korea maintains a record of consistent, severe human rights violations, stemming from the government’s total control over all activity†(North Korea: Government). The similarities between North Korean society and the society in the dystopian novel 1984 by George Orwell are very much alike. A government constructedRead MoreThe Lost Censorship in Fahrenheit 451by Ray Bradbury1393 Words   |  6 PagesCensorship, the practice of officially examining books, movies, and othe r forms of presentation and suppressing the unacceptable parts. In the past, most governments saw it as their duty to regulate the morals of their people through censorship, but the rise of technological communication and individual rights made regulating and censoring difficult. The practice of censorship remains in existence, but has been pushed back into the dark depths of the subconsciousness of society. However, in the smallRead MoreThe Issue Of North Korea1639 Words   |  7 Pageselsewhere around the world, have no idea the extent of freedom we have in comparison to some. Living in North America, where freedom runs through the veins of our constitution, it is hard to imagine a world more restrictive than our own. Things that we take for granted, such as access to the internet, are not available under the same circumstances in North Korea as they are here. North Korea is the number one most censored country on the planet, and their strict limitations placed on Internet usag eRead MoreCensorship And Censorship Of The Internet985 Words   |  4 Pagestruth.. This influenced freedom of the press rights and embracing those rights to the constitution (Linder). Recently the issue of Censorship of the Internet in America has become a trending topic. The internet has been commonly censored to comply with the Digital Millennium Rights Act, but in recent times our government has been requesting more aggressive censorship in order to provide a safer cyberspace. If the American government began to censor the internet, the restriction will result in suppression

To Kill a Mockingbird Letter Essay Free Essays

June 20, 1935 Mr B. B Underwood chief editor Maycomb tribune newspaper Po Box Maycomb USA Nst290 Dear Mr B. B Underwood, I strongly believe that Tom Robinson was not guilty of the crime and the sentence was untrue and unjust. We will write a custom essay sample on To Kill a Mockingbird Letter Essay or any similar topic only for you Order Now I am appalled to hear that he was guilty of raping Mayella Ewell when there was no substantial or even any evidence against Tom Robinson. I was at the trial of Tom Robinson and noticed many substantial faults in Mayella Ewell’s story as she proposed in the court. I watched as Atticus examined her testimony and asked why she didn’t put up a better fight and why her screams didn’t bring the many other children in the Ewell’s house running. Additionally, all the physical evidence is against the Ewell’s claims because Mayella’s bruises are on the right side of her face and Tom Robinson can’t use his left arm due to an accident where his hand was torn apart by a cotton gin when he was a boy. Mayella and Bob Ewell are both very obnoxious during the trail and in my opinion don’t seem very trustworthy. Mr Ewell did not called a doctor after learning of Mayella’s injuries. If Tom Robinson had committed the crime, Mr Ewell’s first instinct would to get his daughter checked out. i hope you agree this would be the normal approach of a father concerned about his daughter. Tom’s side of the story is much more just. As I listened to Tom he explained that he always did chores for the Ewell’s and one day Mayella asked him to lift a box down from a dresser. When Tom climbed on a chair, she grabbed his legs, scaring him so much that he jumped down. She then hugged him around the waist and asked him to kiss her. As she struggled, her father, Bob Ewell, appeared at the window, calling Mayella a whore and threatening to kill her. As a result Tom then fled the house. Mr Ewell is likely to have misinterpreted the actual situation. I think Bob Ewell is more likely to have bashed or even molested his daughter than Mr Robinson . Tom is a respectable member of the Maycomb community with a steady job and is a hardworking man meanwhile Bob Ewell is often drunk, mostly unemployed and a member of Maycomb’s poorest family. The prosecution has produced no medical evidence of the crime and has presented only the shaky testimony of two unreliable witnesses, the physical evidence suggests that Bob Ewell, not Tom Robinson, beat Mayella. I believe Mayella is lonely and unhappy. She committed the unmentionable act of lusting after a black man and then concealed her shame by accusing him of rape after being caught. I conclude again that Tom Robinson is not guilty. Mr Robinson was only named guilty because of the colour of his skin and racism on this town of Maycomb. Thank you for your time in considering my opinion. I look forward to you publishing my point of view in the tribune I would appreciate it being published anonymously of the divide of the community. Sincerely, Henry Jenkins 19 Mille road Maycomb USA. June 20, 1935 Mr B. B Underwood chief editor Maycomb tribune newspaper Po Box Maycomb USA Nst290 Dear Mr B. B under wood I attended the court case yesterday and I decidedly believe the sentencing of Tom Robinson was ethical and just. I decisively disapprove the statements and remarks that Atticus made during the trail and feel terrible for the Ewell family in result of their daughter being raped. Why would a good white girl like Mayella be in the slightest attracted to an older black man? We all know that black and white don’t mix. Our history and society is supported by this principle. Blacks are there to serve whites after all. They find themselves in Macomb and the rest of America generally because they are to improve the lives of the white population. I am dismayed at the fabricated story that Tom Robinson proposed to the court. The possibility of no one being home because Mayella gave his younger siblings money to go and buy ice-creams and then tries to flirt and kiss Mr Robinson is just absurd. These events could not happen. To follow up Mr Robinson’s story, Atticus then explains how Bob Ewell beat his own daughter. I believe that this story is just a extensive ridiculous cover up for the horrific rape of Mayella Ewell. I conclude that the sentencing of Tom Robinson was appropriate and just. He deserved every bit of his of the death penalty sentence. He should be frowned upon in the Macomb community. Thank you for reading my letter of opinion. I would greatly appreciate if this letter could be published in the Macomb tribune. Sincerely, Mrs Henry Lafayette Dubose 4 Corbel road Maycomb USA How to cite To Kill a Mockingbird Letter Essay, Essay examples

The role of advertising in consumer making - Myassignmenthelp.Com

Question: Discuss about The role of advertising in consumer makes. Answer: Introduction The technological evolution have led the companies to incorporate the digital marketing for not only their promotional activities, but also the in the larger section of their activities. They have not only integrated technology in the marketing process, but also under constant pressure for optimising it through constant review. It is to gain competitive advantage in the market by keeping the marketing efficient to successfully address the target market. For understanding the performance of digital marketing in an organisation, it is important identify all the aspects ranging from social media marketing to website and email marketing. Company Background JW Marriott South Beach is a luxury hotel of Singapore with a combination of both historic heritage and modern style. This is a brand of the Marriott international, which is operating in 122 countries around the world. Moreover, the company is situated in the heart of the countrys art and cultural district. A number of famous landmarks and attractions are located within the walking distance of the hotel. The hotel further provides a number of key amenities for their customers to increase the satisfaction and greater value proposition of their services. They have directed their focus on digital marketing for attracting international customers. They are currently utilising a number of digital marketing strategies in the process, for which the responsibilities are distributed to a number of designated positions ranging from digital marketing executive to manager. This report will analyse the current digital marketing of the company followed by the some recommendation that can provide significant benefits to the company. Digital Marketing Analysis Digital Marketing with Core Value The company has been successful in aligning its core value with their digital marketing activities. This is due to their transparent communication of their value added services provided to their customers. The five values set by the company are as follows: Put people first Pursue excellence Embrace change Act with integrity Serve our world They have embraced the modern digital technology in proposing value to their customers by providing detailed information. The official website of the company provides detailed information about the existing brands of the company and the services provided to their customers. 7Ps of Marketing Mix Product The company offers a range of rooms to their customers depending on the budget of their customers. These rooms are the evidences of the mixture of art and modernity that provides a luxurious impression. The hotel also offers a number of basic amenities like free Wi-Fi, pool etc. to the visitors for meeting their expectations. Moreover, the other services provided in the hotel include spa, dining and fitness, which mark them as the top luxury hotel in the area. Moreover, the impressive architect of the company allows the customers to experience a luxury holiday in Singapore (Jain 2013). These products and services of the hotel are communicated through digital campaigns and other modes of digital marketing. Price The pricing on the other hand is considerably high as the hotel provides luxurious services to their customers targeting the higher economic group for the customers. The price of the hotel rooms ranges from 369 SGD to 670 SGD depending on the size of the rooms (Marriott.com 2018). The pricing strategy incorporated by the hotel is premium pricing. The companies set the price of their products higher than higher compared to their competitors to establish the quality of the products. This helps the companies in imposing the brand value to their customers. The customers perceive the products and services as of premium quality due to the high price. However, the premium pricing of the products and services make the company to ensure the greater quality for satisfying the customers needs hold the perceived value. Place The hotel is located in the 30 Beach Road, Singapore 189763. This is situated at the heart of Singapores art and culture district, which makes it easy for the travellers to visit the famous landmarks and attractions of Singapore. These products and services of the hotel are made available for the customers in the online. The company has collaboration with various third-party travel agencies from where the customers can avail the services. Moreover, their official website provides detailed specifications of their products and services, which enables the customers to get accustomed with the available services before booking their products and services (Jain 2013). Furthermore, the company facilitates the customers with booking options directly from the hotel official website. Promotion Promotion mix is of primary importance among the other marketing mix of digital marketing. This discusses the promotional marketing channels utilised by the company. The primary promotional channels that are utilised by JW Marriott are social media marketing, online marketing, third-party marketing, website marketing, email marketing, campaign, content and PPC. The promotional channels that can be utilised in digital marketing by the companies are divided under three categories that are advertising, public relation and sales promotion. Advertising Various digital marketing channels are utilised by JW Marriott for their advertising activities. The digital marketing executives are associated with the advertisement activities incorporated. They are responsible for conducting campaign and regulating the other advertisement activities. Social media marketing is one of the primary modes of advertisement incorporated by the company for their advertisement activities (linkedin.com. 2018). The company has facebook, twitter, linkedin accounts for promoting their products and services (Tiago and Verssimo 2014). The company also incorporated content marketing for communicating their products that includes video, photographs and description in the online channels (Pulizzi 2014). The experienced executives are empowered to monitor and ensure the content communicated to the customers is accurate and brand compliant. Moreover, the company also incorporated PPC or pay per click marketing for attracting customers to their websites (Stokes 2014) . The executives are also associated with the responsibility of implementing the email marketing strategies and proactive search and optimisation of the correct usage of the hotel database. This enables the company to retain their customers. Email marketing also helps the company to keep the customers updated about the latest offers on products and services provided (Yousaf 2016). The digital marketing managers on the other hand are responsible for formulating marketing strategies that are implemented by the executives. They furthermore operate the website marketing. The company website is successfully utilised in communicating the details of the products and services provided to the customers. Lastly, the third-party travel agencies are incorporated for extending their reach in the target market. It helps them to attract greater number of target population as the third-party agencies play crucial role in advertising of the company. Public Relation The company has integrated various means of digital marketing for building public relation. The company has provided opportunities for the customers to join with the company for availing special benefits (Kumar and Raju 2013). Customers have the opportunity to earn and redeem points that will enable them to get special offers. This also enables them to provide feedbacks of the received services. This in turn helps the company in understanding the customers attitude and the modification required in accordance to the customers perceived value. Sales Promotion JW Marriott has adopted sales promotion in their digital marketing for attracting greater number of international customers. They provide a number of special deals to their customers for earning points that they can redeem by purchasing services (Armstrong et al 2015). Moreover, they offer exclusive deals to their customers to experience luxury services in Singapore. For example, the company is currently offering Singapore Weekends: Champagne Brunch Package, which is valid through 31st March, 2018 (marriott.com 2018). This includes designer accommodation, champagne brunch for two and late checkout. These offers are provided to the customers exclusively on their official websites. This is to generate greater revenue from their official webpage and reducing the sales from third-party websites. This in turn increases the profit margin for the company as this eliminates the commission they have to pay to the third party for selling their products. People The target population of the company belong from the international societies. JW Marriott hotel targets and offers their products to the higher economic international population. This creates the requirement for various staffs holding a number of designations for taking part in the digital marketing for the company. The digital marketing executives of the company are engaged in conducting various campaigns, segmental and destination marketing, search engine optimisation and email marketing. The digital marketing executives are also responsible for maximising all the digital marketing channels used by the company. They are also incorporated in the formation of the hotel communication plan for driving share from specific target market. The digital marketing managers on the other hand hold the responsibility of analysing and implementing strategies for achieving business requirements. The responsibility rests with the manager for aligning the goals of the company with the digital market ing by improving hte operational performance. Process The marketing of the products and deliverance in hotel industry is mainly divided into two categories that are back stage and front stage. The service providers who are operating in the hotel are considered as the front stage performers in the service chain as they have to directly communicate with the customers (Sreenivas, Srinivasarao and Srinivasa Rao 2013). The digital marketing executives and the managers from this aspect can be considered as the back stage performers. This is due to the less direct interaction with the customers. They are however responsible for planning the communication process and communicating the details of the products and services to the customers. They are the ones responsible for creating attraction of the products and services. The hotel staffs on the other hand are responsible for holding the value created by the digital marketing team. Both the front and back stage performers in case of JW Marriott are successful in communicating and holding the val ue proposed to their customers. The feedbacks of the customers recorded are the evidence of their success in both the cases. Physical Evidence The physical evidence in the hotel services on the other are the amenities provided to the customers. This includes the free Wi-Fi, pool, fitness centre, dining and spa. This also includes other services like ballroom, sky garden etc. that are provided by JW Marriott in Singapore. This products and services are communicated by various means of digital marketing and digital promotion of the company (Khan 2014). Limitations Faced by the Company Despite of the effective implementation of digital marketing, the company is facing specific problems in increase their rating in the international market. The company have achieved a rating of four out of five (Play.google.com. 2018). However, their competitors are receiving greater attraction form the international customers. The possible challenge they are currently facing in mobile marketing. The mobile application of Marriott international is considerably weak and fails to communicate the details properly (Strm, Vendel and Bredican 2014). There are multiple reviews received from the dissatisfied customers about of the mobile application. The current integration of technology shifted the customers from using a computer to the use of mobile phone. Recommendation and Conclusion Development of mobile marketing can be recommended to the company for attracting greater section of the target customer. The details provided through the mobile application are limited. The company should focus on their mobile marketing and modify their mobile application. Moreover, the customers are also struggling with the compatibility of the application. Hence, JW Marriott should consider investing more on their mobile marketing and increase the efficiency of the application. Secondly, the company should put greater focus on the public relations. They should encourage their customers for providing detailed feedback that can help the company to understand the specific needs of the customers. Feedback questionnaire can be recommended for directing and extracting detailed information of the flaws identified in the services. Reference Armstrong, G., Kotler, P., Harker, M. and Brennan, R., 2015.Marketing: an introduction. Pearson Education. Jain, M.K., 2013. An analysis of marketing mix: 7Ps or more.Asian Journal of Multidisciplinary Studies,1(4). Jain, M.K., 2013. An analysis of marketing mix: 7Ps or more.Asian Journal of Multidisciplinary Studies,1(4). Khan, M.T., 2014. The concept of'marketing mix'and its elements (a conceptual review paper).International journal of information, business and management,6(2), p.95. Kumar, D.P. and Raju, K.V., 2013. The role of advertising in consumer decision making.IOSR Journal of Business and Management,14(4), pp.37-45. linkedin.com. 2018.Digital Marketing Executive. [online] Available at: https://sg.linkedin.com/jobs/view/digital-marketing-executive-at-jw-marriott-hotel-singapore-south-beach-514490061 [Accessed 2 Jan. 2018]. marriott.com 2018.JW Marriott Hotel Singapore South Beach. [online] Available at: https://www.marriott.com/hotels/hotel-deals/sinjw-jw-marriott-hotel-singapore-south-beach/ [Accessed 2 Jan. 2018]. Marriott.com. 2018.Room Rate. [online] Available at: https://www.marriott.com/reservation/rateListMenu.mi?defaultTab=standard [Accessed 2 Jan. 2018]. Play.google.com. 2018.Marriott. [online] Available at: https://play.google.com/store/apps/details?id=com.marriott.mrthl=en [Accessed 2 Jan. 2018]. Pulizzi, J., 2014.Epic content marketing: How to tell a different story, break through the clutter, and win more customers by marketing less(p. 5). McGraw-Hill Education. Sreenivas, T., Srinivasarao, B. and Srinivasa Rao, U., 2013. An analysis on marketing mix in hospitals.Int. J. Adv. Res. Manage. Soc. Sci,2(4), pp.187-207. Stokes, R., 2014.Ultimate guide to pay-per-click advertising. Entrepreneur Press. Strm, R., Vendel, M. and Bredican, J., 2014. Mobile marketing: A literature review on its value for consumers and retailers.Journal of Retailing and Consumer Services,21(6), pp.1001-1012. Tiago, M.T.P.M.B. and Verssimo, J.M.C., 2014. Digital marketing and social media: Why bother?.Business Horizons,57(6), pp.703-708. Yousaf, S., 2016. Promotion mix management: A consumer focused Islamic perspective.Journal of Marketing Communications,22(2), pp.215-231.