Saturday, January 25, 2020
UK Government Guidelines on Food and Nutrition
UK Government Guidelines on Food and Nutrition ââ¬Å"Nutrition is the term used for the science or study of food and how the body uses the constituent s of foodâ⬠(Carolyn C., Food Nutrition and How the Body Works, P.23) Children require the right amount of vitamins and minerals to promote healthy development, therefore the UK government has set guidelines for babies and childrenââ¬â¢ food consumption to promote healthy development. The Food Standards Agency is responsible for food safety and food hygiene across the UK. The Food Standards Agency works closely with local authority enforcement officers to make sure food law is applied throughout the food chain. The Food standards Agency enforces good food hygiene through the hygiene rating and a child care provider must be able to perform to a good rating. The rating is from a scale of 0 ââ¬â 5. The main government guidelines on food and nutrition can be identified in the table below; BIRTH TO 6 MONTHS 6-9 MONTHS 9 MONTHS + Breast milk or infant formula is the only food that a child needs from birth to 6-months. In the child care setting breast milk must be properly stored to prevent food poising .Adequate sterilization and hygiene must be maintained for both breast milk and infant formula. Various ranges of prepared food and cereals are available for baby consumption and these could also be prepared and pureed at home, frozen into ice cube trays and used when needed. Along with healthy fruits and cereal snacks, breast milk and infant formula can still be given. For hungry babies weaning process begin ealier, though government guidelines states that solid food should be introduced after 6months.Child care provider has to avoid some food types such as ââ¬âEggs, Liver, fish, shellfish, nuts, seeds, wheat and gluten-based food, unpasteurised and soft cheese. Babies diet should include milk and dairy, fruit and vegetables, meat, fish, eggs and beans, rice, potatoes and starchy foods and these should be observed by the child care provider in a child care setting for healthy living The recommended guideline for serving of solid food portion from 9 months is ; 2 servings per day of meat, fish, eggs and pulses 3 to 4 servings per day of fruit and vegetables 3 to 4 servings per day of potatoes, bread and rice. Vitamins drops may still be given to supplement the vitamins A , C , and D got from food as advised by the Department of Health to prevent children lacking these vitamins. Vitamin A ââ¬âhelps children to see in dim light, supports and strengthen the immune system and ensure healthy skin. Vitamin C ââ¬â helps the absorption of iron and supports immune system. Vitamin D ââ¬â helps strengthen bones and assist the absorption of calcium. All these must be maintained by the child care provider to achieve healthy lifestyle for the children. TYPES OF FOOD THAT ARE UNSUITABLE FOR BABIES AND YOUNG CHILDREN Any food and drink provided by the childcare setting should be properly prepared, nutritious and comply with any special dietary requirements. (Teena K, Childrenââ¬â¢s Care Learning and Development, P.128) Government guidance on food considered to be unsuitable for babies and young children is key for both parents and child care providers. The food type that is unsuitable for babies and young children are sugar, honey, Nuts, Eggs, Raw shellfish, Foods low in Fat, Swordfish, Shark and Marlin. Sugar causes acid erosion which is the main cause of tooth decay in children. Young children should avoid sugar especially sugary drinks and snack which are majorly in pre-packed convenience foods. Child care provider must ensure that children are encouraged to take only water and milk and avoid fizzy drinks and sugary snacks to prevent tooth decay which affects the milk teeth. Good. Honey ââ¬â It is naturally believed that this liquid gold is better for consumption that white refined sugars but for infant below 1 year of age, ingesting honey is unsuitable for their health and wellbeing. Honey may be contaminated by bacteria called Clostridium botulinum though not harmful to adult but grows in the gastrointestinal track of babies below 1 year and cause a medical condition called Infant Botulism. One of the symptoms is constipation, child failing to feed and later lethargy which manifest months after consumption of spores, which grows in the gastro-intestinal track of infant as they grow and releases toxins into the bloodstream. Infant Botulism in babies can be treated with artificial Ventilation in incubator and a drug named botullinum Immunoglobulin (BabyBIG). Salt ââ¬â It is one of United Kingdomââ¬â¢ most excessively consumed minerals. Salt is dangerous for babies because their kidney cannot process the salt the way an adultââ¬â¢ kidneys can. It is important for parentsââ¬â¢ and child care providers to prepare food for babies at home and avoid processed convenience foods, as recommended in the guidelines by Food Standards Agency in the salt consumption table below; The recommended maximum daily salt intake for infant children and adult Age Target average salt intake (g/d) 0-6 months Less than 1 7-12months 1 1-3years 2 4-6years 3 7-10 years 5 11 years+ 6 Nuts ââ¬â Nuts can cause choking hazard in children under 5years especially whole nuts. From NHS information, percentage of population affected by peanut allergy is 1%.Childcare provider must ensure that children with allergy reaction to nuts or who have siblings with allergy to nuts should not be given nuts with parental consent. Eggs ââ¬â Eggs should be avoided for babies below 6months, especially if a family member has egg allergy. Babiesââ¬â¢ delicate intestinal system reacts to protein in eggs up to the age of 6months and after 6months child care provider must ensure that egg is well cooked to reduce the risk of salmonella infection in eggs which causes diarrhoea and vomiting. Swordfish, Shark and Marlin ââ¬â These have levels of mercury which can be detrimental to the growth of a babyââ¬â¢ nervous system. If the recommended limit is exceeded, it allows a toxic build-up in children and adverse effect on the central nervous system and cause impairments in movement and cognitive brain function by displacement of essential neurons. Foods low in fat ââ¬â Children should be given whole milk yoghurt fromage frais, as children get essential nutrients and energy from foods containing fat and this is not present in low fat food. The fat containing food can be slowly reduced after the age of 2years. Raw Shellfish ââ¬â shellfish should be avoided in children as it is allergenic and contains salmonella bacteria that cause food poisoning. It should be avoided until older age. CHILD RECORD FORM Child record form for a new child in child care setting with specific dietary requirements; CHILD RECORD FORM To be completed and signed by the parent/guardian/carer and given to the childminder. Childââ¬â¢s nameJoy Idara Date of birth23/11/2009 Home address44 Well road, Colchester, Essex Post CodeCO4 0AZ Telephone number 074 Parent/Guardian/Carerââ¬â¢s NameEsse Idara Address (if different from above) ___________________________________________________________ Place of work Milnet, Colchester Work number 01206â⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦ Mobile074â⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦ Parent/Guardian/Carerââ¬â¢s NameMatt Idara Address (if different from above) ___________________________________________________________ Place of workBaka Mill, Colchester Work number 01206â⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦.. Mobile074â⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦ Who to contact in an emergency (other than Parent/guardian/carer) Mary Band Telephone number 074â⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦.. Name of person who will collect childEsse Idara Other persons who may collect childMatt Idara Further information (if necessary) _________________________________________________________ Childââ¬â¢s doctorRaymond Rock AddressMain Surgery, Ipswich road, colchester Telephone number01206â⬠¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦.. Immunisation/Vaccinations: Has the child been fully immunised against: YES/NO Diphtheria Whooping cough yes Tetanus yes Polio yes Measles yes Mumps yes Rubella yes Hib Meningitis yes Other________________________________________________________________ Special Diet/ Allergies/ Health problems/ Childhood illnessesJoy is allergic to cow milk and so must not take cow milk or come in contact with a cow as this can cause allergic reaction by swelling of throat and mouth, or burn on skin. If there is an emergency due to ingestion, administer adrenaline through an Epi-pen as prescribed by her Doctor this is kept in her locked container. This should be administered by a properly trained person. Good. Anything else the childminder should know about your child e.g. likes dislikes, fears, comfort items, Special words ___________________________________________________________________________ ___________________________________________________________________________ PARENT/GUARDIAN/CARER Signature _____________________________ Date ________________ Note that this form should be documented accurately in case of emergency and for first aid administration and treatment CHILDHOOD CHRONIC DISEASES Chronic Disease is a long-lasting condition that can be controlled but not cured. Most chronic diseases do not resolve spontaneously, and are generally not cured completely. Some can be immediately life-threatening; others can persist over time and can be intensive in terms of management (e.g. diabetes). Most chronic diseases persist in an individual through life, but are not always the cause of death. Children suffer from various chronic diseases which can have effect on their physical and mental development. Some childhood chronic diseases which can affect development are; Diabetes, Asthma, Cystic Fibrosis and Cerebral Palsy. Diabetes ââ¬â ââ¬Å"Diabetes is a lifelong condition thatcauses a persons blood sugar level to become too highâ⬠(NHS Choices, Health A-Z, Diabetes). It is caused by having too much glucose in the blood and has two types. Type 1 is diagnosed in adolescence and controlled by insulin injection, Type 2 diagnosed in adulthood and controlled through diet and tablets. Development can be adversely affected by diabetes retinopathy, in which damage occurs to the blood vessel in the retina which can impair a childââ¬â¢ vision and damage the eyes, thereby affecting the physical and intellectual development due to loss of sight. Also, diabetes nephropathy causes complication to the feet and if sores and blisters to the fee are not treated infection can occur and result in nerve damage to the feet. Asthma ââ¬â Asthma is a chronic condition affecting the lungs which can be effectively controlled in most children. Asthma affects the airways, when a child comes in contact with something that irritates their lungs know as trigger such as tobacco smoke, pollen or allergy like pet hair, their airways narrow, the lining becomes inflamed, the muscles around them tighten, and there is an increase in the production of sticky mucus or phlegm. This makes it difficult to breathe and causes symptoms such as wheezing, coughing and shortness of breath. Some of the medication for the treatment of asthma is preventer and reliever inhaler, and steroid medication. Asthma can affect emotional and intellectual development, for instance if a child is always absent from school to get treatment for the disease, this in turn affects the childââ¬â¢ target in school by missing work at school. Cystic Fibrosis Cystic fibrosis is a genetic condition in which the lungs and digestive system become cloggedwith thick sticky mucus. It is an inherited chronic health condition that affects a childââ¬â¢ internal organ particularly the lungs. This causes pancreatic problems resulting into poor digestion of food and leading to poor development by inadequate growth as a result of malnutrition. Cystic fibrosis can be treated with range of therapies, including medication, diet, and physiotherapy to remove mucus from the lungs. Cerebral Palsy Cerebral palsy is caused by damage to the brain, that usually occurs before, during or after a child is born. Cerebral palsy refers to group of neurological conditions such as muscle problems, speech impairment and stiffness on one side of the body. Cerebral palsy affects children in many ways such as children having mobility problems, and some requiring lifelong care. This affects physically, emotional and intellectual development through hearing and visual impairment and delayed growth. Also, it can cause serious distress for those caring for the child. Help and support to parents and those caring for children is available on NHS choices website. Reference List Carolyn Childs, 2001, Food and Nutrition in the Early Years, UK, Hodder Stoughton Marilyn B.Dawn R. and Katty W. , 1999, Early Years Care, UK, Hodder Stoughton NHS Choices, Health A-Z (www.nhs.uk) Teena Kamen, 2007, Childrenââ¬â¢s Care Learning and Development, UK, Hodder Arnold Tina B Carolyn M, 2006, Understanding the Behaviour of Children, UK, Hodder Education
Friday, January 17, 2020
The Significance of Suicide in Hamlet
The Significance of Suicide in Hamlet The concept of suicide is one that is greatly contemplated and discussed by Hamlet and other characters in William Shakespeare's play. It can be seen through two of Hamlet's soliloquies and his overall demeanor throughout the play. Hamlet has many issues that he must deal with such as the death of his father and the marriage of his uncle and mother. These two incidents led Hamlet to consider the extreme act of suicide to escape the fate that he had been bestowed. Although Hamlet did not commit suicide, in the end the path that he took inevitably led to his suicidal intentions and his eventual downfall.The contemplation of suicide threatens Hamlet and various characters in the play leading to the demise of the characters and the kingdom of Denmark. The sudden and tragic death of King Hamlet left the kingdom of Denmark and more importantly his son, Prince Hamlet, in a state of distress; as a quick fix to this problem Claudius married Gertrude. In t he beginning of the play, after Hamlet's confrontation with Claudius, he states in his soliloquy that, ââ¬Å"O, that this too too solid flesh would melt / Thaw and resolve itself into a dew! Or that the Everlasting had not fix'd / His canon ââ¬Ëgainst self-slaughter! O God! God! â⬠(Act I, Sc. 2) Hamlet clearly expresses his Christian beliefs and his fear of being punished for ââ¬Å"self-slaughter. â⬠He believes that it is better to live in his current state then be damned to hell in the afterlife. One may view this outburst as his method of venting or an over exaggerated teenage rant. For it seems that Hamlet is not capable of dealing with the death of his father or the marriage, however incestuous it may be, in a reasonable and non-destructive way.The appearance of his father's ghost sparked a fire inside of Hamlet; he took it upon himself to avenge his father's death; a deed that he would not be able to complete if he committed suicide. Hamlet's Christian beliefs m ay have held him back from an untimely death at first but his craving for revenge overpowered everything else, driving him to live on. Hamlet was not the only person that struggled with his life and developed a disturbed psyche, the most notable character being Ophelia.Many factors led to Ophelia's death, one of the reasons being Hamlet's so-called fake craziness which drove him to ruin his relationship with Ophelia, but it wasn't the only factor that led to her downfall. Ophelia's father and brother, warned her against Hamlet, and even though she heeded their warning it led to her ultimate demise. Some people speculate that Ophelia was pregnant and in the Elizabethan era that this play takes place; suicide was the preferred method of ââ¬Å"abortionâ⬠or a solution to premarital sex.Preceding Ophelia's death, she was in a mental state of distress and disturbance; this may have been a reason that led to her death. She may have viewed suicide as the only escape from her cruel, h arsh life after Hamlet denied her and after the death of her father; taking into account that her death may have been an accident. She was given a very forced funeral, the priest even stating that, ââ¬Å"As we have warrantise: her death was doubtful. â⬠(Act V, Sc. 1) Had her death been truly recognized as a suicide she would not have received a burial and her body most likely would have been left in the river to rot.The death of Ophelia was devastating to Hamlet, for when he heard of her death and saw her pale body in the casket, he admitted to Laertes and the clown that he did in fact love Ophelia. This deepened his depression, but strengthened his need to avenge his father. The controversy behind her death and the mock funeral that was held for her only further led Hamlet to lose faith in humanity and his own life. One of the greatest obstacles Hamlet faced was how he was going to avenge a murder without committing a crime.Although he wanted to avenge his fatherââ¬â¢s dea th, he did not want to do so under circumstantial evidence, he wanted to be completely sure that Claudius was the culprit. He underwent his plan by persuading the troupe to perform a play reenacting the killing of King Hamlet. Claudius' sudden departure from the room proved to Hamlet that his suspicions were true. This incident pushed Hamlet closer to death. His thoughts and conscience were clouded by the need to kill his father's murderer. Hamlet believed that if he committed this act he would find his resolve.He believed that he could not leave the world without finishing this task, but once he had done this, there would be nothing more except his questionable Christian faith and fear of the unknown to keep him in the light and away from the darkness; which in the end might not have been enough. Hamlet's iconic quote, ââ¬Å"To be, or not to be: that is the question,â⬠(Act III, Sc. 1) is the greatest example of his suicidal debate. Hamlet questions why it is not a common act for people to commit suicide, for individuals to escape reality and their current problems.He cannot fathom why a person would endure the tragedies of life throughout the years and whether it is nobler to do so or nobler to end it all. Albeit his Christian beliefs, Hamlet believes that the real reason is fear of the unknown. Death is an intangible force that cannot and will not be explained. Humans fear concepts they do not understand, so they would not willfully venture into unknown territory. One cannot foresee what lies beyond death, heaven, hell or nothingness and Hamlet realizes this, posing the question, ââ¬Å"For in that sleep of death what dreams may come. â⬠(Act III, Sc. ) Individuals feel they must attain truth and sanctity from their lives and ultimately our consciences get the better of us. ââ¬Å"â⬠¦conscience does make cowards of us allâ⬠¦ thus the native hue of resolution / Is sicklied oââ¬â¢er with the pale cast of thought. â⬠(Act III, Sc. 1) T he events that occurred around Hamlet may have pushed him towards the brink of death, but they also allowed him to realize that life was worth living. Avenging his father's death was Hamlet's prime purpose in the play. He believed that if he in fact did commit ââ¬Å"self-slaughterâ⬠that his father would have died in vain.His duty in life from then on was to investigate Claudius and avenge his father. During his return to Denmark, after being forced to leave, Hamlet witnesses Fortinbras and his army on their way to defeat King Claudius and reclaim their pride and power. Despite Fortinbras being an enemy of his country, Hamlet sees how ambitious and driven the man is. This allows Hamlet to realize that life is precious and that if Fortinbras can have that amount of motivation, so can he. ââ¬Å"Witness this army of such mass and charge / Led by a delicate and tender prince / Whose spirit with divine ambition puff'd. â⬠(Act IV, Sc. ) He now possesses a new goal that he feel s he must complete; warn his country of the Norwegians attack. Death overtook the entire kingdom of Denmark and Hamlet's entire family. The final scene of the play when Hamlet fights Laertes shows the internal corruption of the family and the kingdom. In a sense every person that died in the play committed suicide. Laertes' scheme with Claudius backfired on him and his death was caused by being slashed with his own poisonous blade. Gertrude drank the poisonous drink and although she was not aware of the poison she drank the drink willfully, even after being told by Claudius not to.Claudius died from his own poisonous sword, albeit it was forcefully thrust into his chest by Hamlet, he was without a doubt murdered by his own plan. Hamlet delayed his quest for vengeance and almost ran away from his mission; this delay led to his battle with Laertes and ultimately his demise. The sight of Hamlet dying made Horatio consider following him, he wanted to drink the poison and follow his frie nd into the afterlife, even if he did commit ââ¬Å"self-slaughterâ⬠, the death of his friend was too much to bear, but Hamlet convinced him otherwise, so he may tell his story for years to come. But let it be. Horatio, I am dead / Thou livest; report me and my cause aright / To the unsatisfied. â⬠(Act V, Sc. 2) These deaths left a bad taste in the mouth of the kingdom of Denmark and displayed the true colors of the royal family. From the beginning Hamlet and his family were on the path that would eventually lead them to their end. With the death of King Hamlet and the incestuous marriage of Claudius and Gertrude, Hamlet's life and the fate of the kingdom spiraled into madness. The play ended in various deaths and tragedies representing the true significance of suicide in the play of Hamlet.
Thursday, January 9, 2020
Young College Athletes - 730 Words
Everyone wants to be a champion. Many people have the dream of becoming a college athlete and going down in history. With the many controversies in athletics today it is getting harder to fulfill this dream. One of the main controversies is college athletes becoming employees of the college. There are many reasons why athletes should not be employees. College athletes should not be considered employees of the college it will send a bad message to younger generations, cause contract disagreements and lastly it would make the cost of colleges much high than they are. Young athletes always look up athletes at higher levels. Most of the times they have a favorite athlete and try there hardest to be just like their idol. With that thought college athletes getting paid will send a bad message to younger generations. Seeing these controversies about payment will eventually trickle down. Younger generations will see this as an opportunity for them to get paid as well. 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There are many good athletes in college sports today also. Some of the biggest names in sports are Mark McGwire, Steve Young, Michael Jordan, Allen Iverson, and so on. Now, imagine if all of those players never made it to the pros. What would happen to professional sports? Why are they in the pros now? To make it into professional sports you need more than just talent. You need opportunity. College scholarships not only give ath letes the opportunity
Wednesday, January 1, 2020
The Holocaust The Mass Murders - Free Essay Example
Sample details Pages: 7 Words: 2017 Downloads: 7 Date added: 2019/04/26 Category History Essay Level High school Tags: Holocaust Essay Did you like this example? The Holocaust is undoubtedly one of the most horrifying events in history. The mass murder of more than eleven million people, six million of them Jews, has left its mark on history and should never be forgotten. The events and the history of the Holocaust are presented in two very different ways in the movie The Boy in the Striped Pajamas and in the movie The Pianist. Donââ¬â¢t waste time! Our writers will create an original "The Holocaust: The Mass Murders" essay for you Create order The Boy in the Striped Pajamas is a historical drama film, which attempts to show the horrors of the concentration camps through the eyes of an eight-year-old German boy named Bruno and an eight-year old Jewish boy names Shmuel. The Pianist is a film based on Wladyslaw Szpilmans memoir of life during the time of the holocaust. Both attempt to show the atrocities committed by the Nazi Regime, but the attempts to do so are done in very different ways. I found it difficult to make many comparisons between the two movies, but one of the comparisons that can easily be made is the element of obscurity in each situation in the opening scenes. Szpilman is Jewish and is forced to sit around a radio with his family and wait for further instructions from the Nazi regime deciding his familys fate. Bruno on the other hand, the son of a Nazi officer, is forced to relocate from Berlin to the countryside with his family so that his father can help run one of the concentration camps. Though the each movie attempts to capture events that took place during the time of the Holocaust, many aspects of the movies are extremely different. I would argue that The Pianist is a much more educational representation of the Holocaust as compared to The Boy in the Striped Pajamas which is more of a Hollywood movie with the setting of the Holocaust. Even thought only one was supported by authentic historical events, both movies had a powerful impact on their viewers. The Boy in the Striped Pajamas has repeatedly been called a childrens film, and I would argue that it is significantly less graphic that The Pianist. The two main child characters are Bruno, the son of a Nazi party member, and Shmuel who is inside the concentration camp. These characters, because they are so young, represent innocence in such a dark time of history. I found the film to be more emotional than some of the others we have watched, but that is because I got to see a side of the Holocaust that I had not seen in other movies. One major criticism of this film, and its representation of historical events, is the friendship between Bruno and Shmuels characters. It seems almost impossible that two boys would be able to form a friendship on either side of a barbed wire fence. In the movie, Shmuel is seen sitting on the ground by the fence unsupervised. In reality, the number of security guards in each camp was so high that it would have been impossible for Shmuel to have stayed by the fence all afternoon, or for him to get out of doing work, let alone form a friendship with a German boy. Shmuel, at the age of eight, would most likely have been sent to the gas chambers upon arrival to the camp. It is possible that when he arrived to the camp he was evaluated by one of the Nazis and thought to be a good worker, but this is highly unlikely. In my opinion, in order to watch this movie we are required to forget any knowledge that we have on the Holocaust and just immerse ourselves into the minds and lives of two innocent and naive main characters. We find ourselves at the end of the movie feeling sorry for Brunos family. This is the first Holocaust movie I have seen where we cannot help but feel sorry for the German family as well as the Jewish people. I wonder if this ending was chosen for the movie so that the views are able to see that Brunos father, although a Nazi, is capable of love. Why do we find ourselves feeling sorry for the murder of one boy but not the murder of the thousands of Jews who also died in the camp with Bruno that very same day? Even thought the movie is not historically accurate, I dont think it is suppose to be. The movie pulls on the heartstring of its audience because it is centered on the drastically different lives of two children, and you cannot help but feel bad for them. Brunos character is portrayed as innocent and nave. He has no idea what the war really entails and, I believe his character is important because he represents the rest of the world during this time. Not many people, or countries, truly understood what was going on in the concentration camps, or how gruesome they were. Propaganda videos were sent out depicting the camps to be something completely different than they were. In the videos children were seen playing and there is an imaginary caf?à ©. Of course we know that this is not even close to how terrible life was in the camps. Bruno is not the only ignorant character, his mother also was not aware of what was really going on inside the camps or farm as Bruno called it. Her husband had kept the secret of the gas chambers from her, which in turn caused her to lose all trust and respect for him. Again, we find ourselves feeling bad for Elsa, but what we dont think about is how much she did know. She was by no means innocent. The mass killings might have been kept from her, but she was well aware of the deportations to the labor camps, and how the prisoners were treated inhumanely. She knew this because she saw it first hand in her own house. She allowed a prisoner names Pavel to work under her roof, and be treated unfairly. If she didnt like what she saw she could have spoken up to her husband about the situation. Her biggest fault was when she accepted and agreed with her husband when he told Bruno they are not real people (The Boy in the Striped Pajamas 2008). In sharp contrast to The Boy in the Striped Pajamas, The Pianist, is much more autobiographical. We learned that the films director, Roman Polanski, is a Holocaust survivor himself, which probably helped contribute to the movies historical accuracy. Very early on in the movie we see how brutal the living conditions and treatment are in the Warsaw ghetto. One of the hardest scenes is when we see the ghetto wall being built up and just on the other side of the wall the non-Jews are at the markets buying food and living a normal life. Inside the walls of the ghetto we see famine, and cramped, and inhumane living conditions. Most movies we have seen, and testimonies we have read, have been from the inside the concentration camp fences. The Pianist was able to give us understanding of what life was like in the Ghettos before the Jews were sent off to the camps. I consider this movie to be an accurate display of a time during the Holocaust that is not always discussed. We are able to see Szpilman and the Jews living a somewhat normal life in the opening scene of the film. Then we watch and follow along with them as they begin to understand their fate; from the scene where the family is gathered around listening to the radio and are told they will be relocated to the ghettos, to the scene where they are put into the cattle carts on the way to the actual concentration camps. I found Szpilmans character to be interesting, he was not a hero by any means or an outsider, he was a survivor and we were able to follow his memoir and see how much luck played a part in his survival. This I found to be a very similar theme to most of the testimonies we read. If you survived, you survived because of luck. However, I did find myself attached to Szpilmans character which made the film ever more difficult to watch. It was hard to watch the dehumanization that played out during the film, of him and is family. We also were able to get a sense of how historically authentic The Pianist is because of how the film plays out in perfect chronological order. We are shown dates at the bottom of the screen to better understand at what time frame during the war the scene took place. Szpielman never had a flashback scene and we mostly see what he sees through his own eyes. We are also shown that not every Jew was perfect. For example, Itzak was a Jewish policeman who was very brutal with fellow Jews when he did not need to be. This was the reality in the ghettos, and from what we have read in previous testimonies, in the concentration camps as well. We saw fighting, stealing, and the smuggling of food. Children would even crawl through the gutters to smuggle food into the ghetto. There was a scene of a little boy stuck between the ghetto and the other side of the wall and he was brutally beaten to death over a small portion of food he had stolen. It was the scenes like this one that really gave viewe rs like myself a better understanding of what the circumstances were really like in Warsaw. Another particularly gruesome scene was when Szpielman and his family witnessed, from their kitchen window, Nazis march into a Jewish home, make the entire family stand, and when a man in a wheelchair did not stand they tossed him over the balcony to his death. Scenes like this one showed the audience just how horrible living in the ghetto really was. Another particularily horrific scene took place while Szpilman and his family waited in the courtyard to be deported. A woman near them was screaming, Why did I do it? Why did I do it? (The Pianist). The family learned that the poor mother had smothered her own child out of fear that the Nazis would have heard its cries and killed it. The unimaginable crime of a mother killing her own child does not seem true, but the sad reality was it happened all the time. It is nearly impossible to compare the film The Boy in the Striped Pajamas to the film The Pianist however, both films explore the context of family during the Holocaust. I found myself thinking, while watching The Boy in the Striped Pajamas for the first time, that the film was over exaggerated by Hollywood, and that it would not fulfill the expectations of someone who is as fascinated with the history of the Holocaust as I am. After watching the film twice more I have a different understanding and appreciation for the film. While not historically accurate, it still gets the viewers thinking about the Holocaust and it does leave a lasting impression on us. During my first time watching The Pianist I had a much different opinion than I do now. I originally thought the film was maybe too historically accurate, if that is even possible. I found myself shielding my eyes from the graphic scenes and stopping the film every once in a while. Now, I realize and can appreciate how important i t is to see a film like this one. Together, both films are part of a large genre of Holocaust representations that speaks to its twentieth century viewers and gives us a purpose, as viewers. It is important that viewers see both of these films in order to ensure that a horrific genocide, like the Holocaust, never happens again. Holocaust survivors unfortunately will not live forever, so it is up to movies like The Pianist and The Boy in the Striped Pajamas and testimonies, like the ones we have read, to tell their stories.
Tuesday, December 24, 2019
censorship in north korea Essay - 726 Words
Would you live in a place where there is no worldwide internet, no phones, or where none of any kind of your usual advertisements do not exist?(rhet) Well, in North Korea, millions live without knowing what it is like to live your kind of life where media is usually freely distributed and absorbed everywhere. The North Korean citizens are constantly being malnourished of information with the exception of the governments propaganda. To clarify, the North Korean regimes extreme media censorship should be suspended allowing the citizens free access to all kinds of media. To begin with, the North Korean governments extreme censorship of media is corrupt, since it can help increase influence over the public and control over theâ⬠¦show more contentâ⬠¦Censorship of media in North Korea may have its drawbacks but it surely has some good side to it as well. The DPRKs media censorship has some judgment that is mean well for the country too such as protecting social unity and national glory. For instance, this is shown through big events like the Olympics or the World cup when North Korea broadcasts only when their country triumphs or they win a match. This demonstrates how the DPRK uses censorship to strengthen their countrys morale and patriotic spirit. On the other hand the morale and patriotism can interfere with ones own thoughts allowing the communist government to easily control you. Surely you wouldnt want to live in a world where that happens?(rhet) Last but not least, the censorship of media can lead to isolation and the ignorance of the globally advancing world. The censorship of media in North Korea can drastically affect the growth of a nation. According to the chairman of Google, Eric Schmidt says, ââ¬Å"As the world is becoming increasingly connected, their (North Korea) decision to be virtually (internet) isolated is very much going to affect their physical world, their economic growth and so forthâ⬠. Think of how poverty can drastically affect the nation if censorship continues ââ¬â millions of men, women, and children can be homeless and hungry, changing into a third world country. (emotional appeal). How would youShow MoreRelatedCensorship in North Korea4406 Words à |à 18 Pagespreferences and uses for different forms of new media, North Korea remains entrenched in the situation where all types of media are state-owned; where the Internet is censored and where the foreign media faces immense blockages from the government. While enduring through dire warnings of its severe irrelevance and living with the proliferation of new technologies which threaten to impinge on the prevailing ââ¬Ëpeace and quietââ¬â¢ that North Korea has been trying to maintain, it seems likely that the governmentRead MoreInternet Censorship Essay1329 Words à |à 6 PagesInternet Censorship Used Around The World Some people wonder who came up with the idea of internet censorship. Other people want to know which countries use it. Some ponder over the idea of what really is internet censorship. Internet censorship is controlling what can be viewed, and which sites can be used on the internet. Some things about internet censorship are countries that use it, and who started the idea of it. There are lots of countries that use internet censorship. A few of them are ChinaRead MoreThe Freedom Of Speech Across The World Wide Web1133 Words à |à 5 PagesResearch Paper #1 Internet censorship has been a growing issue in America. Many bills like The Stop Online Piracy Act (SOPA) and Preventing Real Online Threats to Economic Creativity and Theft of Intellectual Property Act (PIPA) are trying to be passed that are trying to control the internet. If the internet is censored and controlled by the government we will be losing our freedom of speech across the world-wide web. This is huge issue in other countries where people are jailed and prosecuted forRead MoreEssay about Internet Censorship Is a Form of Dictatorship605 Words à |à 3 Pagesonce said, ââ¬Å"The first condition of progress is the removal of censorship.â⬠Internet censorship is the control or suppression of what can be accessed, published, or viewed on the Internet. In other words, one day you might not be able to Google everything you want to know as you can now. Although the Internet can be a dangerous without caution, countries need not to censor the Internet for their own selfish reasons. Internet censorship is a form of a dictatorship, and they can cause riots as wellRead MoreCauses Of Freedom Of Speech1343 Words à |à 6 Pagesdealing with it. So Iââ¬â¢m going to talk about freedom of speech in North Korea, Cuba, and Syria. North Korea may be one the hardest countries to live in because if you talk bad about their government it is a possibility you can go to jail. Though any information on speech restrictions in the country before Arduous March is extremely difficult to find, there have been several recent incidents of governmental suppression. North Korea has has strict laws and punishments when you say or go against theRead MoreThe Importance Of Media Censorship1013 Words à |à 5 Pagesprovided with immediate, accurate and uncensored information. Media censorship has become a greater deal now than it ever was in centuries, because of globalization and the increasing interdependence among other nations has made censorship more harm than any good. Censorship often prevents other perspectives and point of views from being presented and in censorship or censored media and not everyones voices hurt.Media censorship limits a persons understanding, knowledge, and awareness. Which canRead MoreThe Propaganda, the Ministries, and the Leader1027 Words à |à 5 PagesNorth Korea is an extreme isolated country and is known for continuously violating human rights. Defectors, North Koreans who escaped the isolated country, ââ¬Å"continue to report that North Korea maintains a record of consistent, severe human rights violations, stemming from the governmentââ¬â¢s total control over all activityâ⬠(North Korea: Government). The similarities between North Korean society and the society in the dystopian novel 1984 by George Orwell are very much alike. A government constructedRead MoreThe Lost Censorship in Fahrenheit 451by Ray Bradbury1393 Words à |à 6 PagesCensorship, the practice of officially examining books, movies, and othe r forms of presentation and suppressing the unacceptable parts. In the past, most governments saw it as their duty to regulate the morals of their people through censorship, but the rise of technological communication and individual rights made regulating and censoring difficult. The practice of censorship remains in existence, but has been pushed back into the dark depths of the subconsciousness of society. However, in the smallRead MoreThe Issue Of North Korea1639 Words à |à 7 Pageselsewhere around the world, have no idea the extent of freedom we have in comparison to some. Living in North America, where freedom runs through the veins of our constitution, it is hard to imagine a world more restrictive than our own. Things that we take for granted, such as access to the internet, are not available under the same circumstances in North Korea as they are here. North Korea is the number one most censored country on the planet, and their strict limitations placed on Internet usag eRead MoreCensorship And Censorship Of The Internet985 Words à |à 4 Pagestruth.. This influenced freedom of the press rights and embracing those rights to the constitution (Linder). Recently the issue of Censorship of the Internet in America has become a trending topic. The internet has been commonly censored to comply with the Digital Millennium Rights Act, but in recent times our government has been requesting more aggressive censorship in order to provide a safer cyberspace. If the American government began to censor the internet, the restriction will result in suppression
Monday, December 16, 2019
To Kill a Mockingbird Letter Essay Free Essays
June 20, 1935 Mr B. B Underwood chief editor Maycomb tribune newspaper Po Box Maycomb USA Nst290 Dear Mr B. B Underwood, I strongly believe that Tom Robinson was not guilty of the crime and the sentence was untrue and unjust. We will write a custom essay sample on To Kill a Mockingbird Letter Essay or any similar topic only for you Order Now I am appalled to hear that he was guilty of raping Mayella Ewell when there was no substantial or even any evidence against Tom Robinson. I was at the trial of Tom Robinson and noticed many substantial faults in Mayella Ewellââ¬â¢s story as she proposed in the court. I watched as Atticus examined her testimony and asked why she didnââ¬â¢t put up a better fight and why her screams didnââ¬â¢t bring the many other children in the Ewellââ¬â¢s house running. Additionally, all the physical evidence is against the Ewellââ¬â¢s claims because Mayellaââ¬â¢s bruises are on the right side of her face and Tom Robinson canââ¬â¢t use his left arm due to an accident where his hand was torn apart by a cotton gin when he was a boy. Mayella and Bob Ewell are both very obnoxious during the trail and in my opinion donââ¬â¢t seem very trustworthy. Mr Ewell did not called a doctor after learning of Mayellaââ¬â¢s injuries. If Tom Robinson had committed the crime, Mr Ewellââ¬â¢s first instinct would to get his daughter checked out. i hope you agree this would be the normal approach of a father concerned about his daughter. Tomââ¬â¢s side of the story is much more just. As I listened to Tom he explained that he always did chores for the Ewellââ¬â¢s and one day Mayella asked him to lift a box down from a dresser. When Tom climbed on a chair, she grabbed his legs, scaring him so much that he jumped down. She then hugged him around the waist and asked him to kiss her. As she struggled, her father, Bob Ewell, appeared at the window, calling Mayella a whore and threatening to kill her. As a result Tom then fled the house. Mr Ewell is likely to have misinterpreted the actual situation. I think Bob Ewell is more likely to have bashed or even molested his daughter than Mr Robinson . Tom is a respectable member of the Maycomb community with a steady job and is a hardworking man meanwhile Bob Ewell is often drunk, mostly unemployed and a member of Maycombââ¬â¢s poorest family. The prosecution has produced no medical evidence of the crime and has presented only the shaky testimony of two unreliable witnesses, the physical evidence suggests that Bob Ewell, not Tom Robinson, beat Mayella. I believe Mayella is lonely and unhappy. She committed the unmentionable act of lusting after a black man and then concealed her shame by accusing him of rape after being caught. I conclude again that Tom Robinson is not guilty. Mr Robinson was only named guilty because of the colour of his skin and racism on this town of Maycomb. Thank you for your time in considering my opinion. I look forward to you publishing my point of view in the tribune I would appreciate it being published anonymously of the divide of the community. Sincerely, Henry Jenkins 19 Mille road Maycomb USA. June 20, 1935 Mr B. B Underwood chief editor Maycomb tribune newspaper Po Box Maycomb USA Nst290 Dear Mr B. B under wood I attended the court case yesterday and I decidedly believe the sentencing of Tom Robinson was ethical and just. I decisively disapprove the statements and remarks that Atticus made during the trail and feel terrible for the Ewell family in result of their daughter being raped. Why would a good white girl like Mayella be in the slightest attracted to an older black man? We all know that black and white donââ¬â¢t mix. Our history and society is supported by this principle. Blacks are there to serve whites after all. They find themselves in Macomb and the rest of America generally because they are to improve the lives of the white population. I am dismayed at the fabricated story that Tom Robinson proposed to the court. The possibility of no one being home because Mayella gave his younger siblings money to go and buy ice-creams and then tries to flirt and kiss Mr Robinson is just absurd. These events could not happen. To follow up Mr Robinsonââ¬â¢s story, Atticus then explains how Bob Ewell beat his own daughter. I believe that this story is just a extensive ridiculous cover up for the horrific rape of Mayella Ewell. I conclude that the sentencing of Tom Robinson was appropriate and just. He deserved every bit of his of the death penalty sentence. He should be frowned upon in the Macomb community. Thank you for reading my letter of opinion. I would greatly appreciate if this letter could be published in the Macomb tribune. Sincerely, Mrs Henry Lafayette Dubose 4 Corbel road Maycomb USA How to cite To Kill a Mockingbird Letter Essay, Essay examples
Sunday, December 8, 2019
The role of advertising in consumer making - Myassignmenthelp.Com
Question: Discuss about The role of advertising in consumer makes. Answer: Introduction The technological evolution have led the companies to incorporate the digital marketing for not only their promotional activities, but also the in the larger section of their activities. They have not only integrated technology in the marketing process, but also under constant pressure for optimising it through constant review. It is to gain competitive advantage in the market by keeping the marketing efficient to successfully address the target market. For understanding the performance of digital marketing in an organisation, it is important identify all the aspects ranging from social media marketing to website and email marketing. Company Background JW Marriott South Beach is a luxury hotel of Singapore with a combination of both historic heritage and modern style. This is a brand of the Marriott international, which is operating in 122 countries around the world. Moreover, the company is situated in the heart of the countrys art and cultural district. A number of famous landmarks and attractions are located within the walking distance of the hotel. The hotel further provides a number of key amenities for their customers to increase the satisfaction and greater value proposition of their services. They have directed their focus on digital marketing for attracting international customers. They are currently utilising a number of digital marketing strategies in the process, for which the responsibilities are distributed to a number of designated positions ranging from digital marketing executive to manager. This report will analyse the current digital marketing of the company followed by the some recommendation that can provide significant benefits to the company. Digital Marketing Analysis Digital Marketing with Core Value The company has been successful in aligning its core value with their digital marketing activities. This is due to their transparent communication of their value added services provided to their customers. The five values set by the company are as follows: Put people first Pursue excellence Embrace change Act with integrity Serve our world They have embraced the modern digital technology in proposing value to their customers by providing detailed information. The official website of the company provides detailed information about the existing brands of the company and the services provided to their customers. 7Ps of Marketing Mix Product The company offers a range of rooms to their customers depending on the budget of their customers. These rooms are the evidences of the mixture of art and modernity that provides a luxurious impression. The hotel also offers a number of basic amenities like free Wi-Fi, pool etc. to the visitors for meeting their expectations. Moreover, the other services provided in the hotel include spa, dining and fitness, which mark them as the top luxury hotel in the area. Moreover, the impressive architect of the company allows the customers to experience a luxury holiday in Singapore (Jain 2013). These products and services of the hotel are communicated through digital campaigns and other modes of digital marketing. Price The pricing on the other hand is considerably high as the hotel provides luxurious services to their customers targeting the higher economic group for the customers. The price of the hotel rooms ranges from 369 SGD to 670 SGD depending on the size of the rooms (Marriott.com 2018). The pricing strategy incorporated by the hotel is premium pricing. The companies set the price of their products higher than higher compared to their competitors to establish the quality of the products. This helps the companies in imposing the brand value to their customers. The customers perceive the products and services as of premium quality due to the high price. However, the premium pricing of the products and services make the company to ensure the greater quality for satisfying the customers needs hold the perceived value. Place The hotel is located in the 30 Beach Road, Singapore 189763. This is situated at the heart of Singapores art and culture district, which makes it easy for the travellers to visit the famous landmarks and attractions of Singapore. These products and services of the hotel are made available for the customers in the online. The company has collaboration with various third-party travel agencies from where the customers can avail the services. Moreover, their official website provides detailed specifications of their products and services, which enables the customers to get accustomed with the available services before booking their products and services (Jain 2013). Furthermore, the company facilitates the customers with booking options directly from the hotel official website. Promotion Promotion mix is of primary importance among the other marketing mix of digital marketing. This discusses the promotional marketing channels utilised by the company. The primary promotional channels that are utilised by JW Marriott are social media marketing, online marketing, third-party marketing, website marketing, email marketing, campaign, content and PPC. The promotional channels that can be utilised in digital marketing by the companies are divided under three categories that are advertising, public relation and sales promotion. Advertising Various digital marketing channels are utilised by JW Marriott for their advertising activities. The digital marketing executives are associated with the advertisement activities incorporated. They are responsible for conducting campaign and regulating the other advertisement activities. Social media marketing is one of the primary modes of advertisement incorporated by the company for their advertisement activities (linkedin.com. 2018). The company has facebook, twitter, linkedin accounts for promoting their products and services (Tiago and Verssimo 2014). The company also incorporated content marketing for communicating their products that includes video, photographs and description in the online channels (Pulizzi 2014). The experienced executives are empowered to monitor and ensure the content communicated to the customers is accurate and brand compliant. Moreover, the company also incorporated PPC or pay per click marketing for attracting customers to their websites (Stokes 2014) . The executives are also associated with the responsibility of implementing the email marketing strategies and proactive search and optimisation of the correct usage of the hotel database. This enables the company to retain their customers. Email marketing also helps the company to keep the customers updated about the latest offers on products and services provided (Yousaf 2016). The digital marketing managers on the other hand are responsible for formulating marketing strategies that are implemented by the executives. They furthermore operate the website marketing. The company website is successfully utilised in communicating the details of the products and services provided to the customers. Lastly, the third-party travel agencies are incorporated for extending their reach in the target market. It helps them to attract greater number of target population as the third-party agencies play crucial role in advertising of the company. Public Relation The company has integrated various means of digital marketing for building public relation. The company has provided opportunities for the customers to join with the company for availing special benefits (Kumar and Raju 2013). Customers have the opportunity to earn and redeem points that will enable them to get special offers. This also enables them to provide feedbacks of the received services. This in turn helps the company in understanding the customers attitude and the modification required in accordance to the customers perceived value. Sales Promotion JW Marriott has adopted sales promotion in their digital marketing for attracting greater number of international customers. They provide a number of special deals to their customers for earning points that they can redeem by purchasing services (Armstrong et al 2015). Moreover, they offer exclusive deals to their customers to experience luxury services in Singapore. For example, the company is currently offering Singapore Weekends: Champagne Brunch Package, which is valid through 31st March, 2018 (marriott.com 2018). This includes designer accommodation, champagne brunch for two and late checkout. These offers are provided to the customers exclusively on their official websites. This is to generate greater revenue from their official webpage and reducing the sales from third-party websites. This in turn increases the profit margin for the company as this eliminates the commission they have to pay to the third party for selling their products. People The target population of the company belong from the international societies. JW Marriott hotel targets and offers their products to the higher economic international population. This creates the requirement for various staffs holding a number of designations for taking part in the digital marketing for the company. The digital marketing executives of the company are engaged in conducting various campaigns, segmental and destination marketing, search engine optimisation and email marketing. The digital marketing executives are also responsible for maximising all the digital marketing channels used by the company. They are also incorporated in the formation of the hotel communication plan for driving share from specific target market. The digital marketing managers on the other hand hold the responsibility of analysing and implementing strategies for achieving business requirements. The responsibility rests with the manager for aligning the goals of the company with the digital market ing by improving hte operational performance. Process The marketing of the products and deliverance in hotel industry is mainly divided into two categories that are back stage and front stage. The service providers who are operating in the hotel are considered as the front stage performers in the service chain as they have to directly communicate with the customers (Sreenivas, Srinivasarao and Srinivasa Rao 2013). The digital marketing executives and the managers from this aspect can be considered as the back stage performers. This is due to the less direct interaction with the customers. They are however responsible for planning the communication process and communicating the details of the products and services to the customers. They are the ones responsible for creating attraction of the products and services. The hotel staffs on the other hand are responsible for holding the value created by the digital marketing team. Both the front and back stage performers in case of JW Marriott are successful in communicating and holding the val ue proposed to their customers. The feedbacks of the customers recorded are the evidence of their success in both the cases. Physical Evidence The physical evidence in the hotel services on the other are the amenities provided to the customers. This includes the free Wi-Fi, pool, fitness centre, dining and spa. This also includes other services like ballroom, sky garden etc. that are provided by JW Marriott in Singapore. This products and services are communicated by various means of digital marketing and digital promotion of the company (Khan 2014). Limitations Faced by the Company Despite of the effective implementation of digital marketing, the company is facing specific problems in increase their rating in the international market. The company have achieved a rating of four out of five (Play.google.com. 2018). However, their competitors are receiving greater attraction form the international customers. The possible challenge they are currently facing in mobile marketing. The mobile application of Marriott international is considerably weak and fails to communicate the details properly (Strm, Vendel and Bredican 2014). There are multiple reviews received from the dissatisfied customers about of the mobile application. The current integration of technology shifted the customers from using a computer to the use of mobile phone. Recommendation and Conclusion Development of mobile marketing can be recommended to the company for attracting greater section of the target customer. The details provided through the mobile application are limited. The company should focus on their mobile marketing and modify their mobile application. Moreover, the customers are also struggling with the compatibility of the application. Hence, JW Marriott should consider investing more on their mobile marketing and increase the efficiency of the application. Secondly, the company should put greater focus on the public relations. They should encourage their customers for providing detailed feedback that can help the company to understand the specific needs of the customers. Feedback questionnaire can be recommended for directing and extracting detailed information of the flaws identified in the services. Reference Armstrong, G., Kotler, P., Harker, M. and Brennan, R., 2015.Marketing: an introduction. Pearson Education. Jain, M.K., 2013. An analysis of marketing mix: 7Ps or more.Asian Journal of Multidisciplinary Studies,1(4). Jain, M.K., 2013. An analysis of marketing mix: 7Ps or more.Asian Journal of Multidisciplinary Studies,1(4). Khan, M.T., 2014. The concept of'marketing mix'and its elements (a conceptual review paper).International journal of information, business and management,6(2), p.95. Kumar, D.P. and Raju, K.V., 2013. The role of advertising in consumer decision making.IOSR Journal of Business and Management,14(4), pp.37-45. linkedin.com. 2018.Digital Marketing Executive. [online] Available at: https://sg.linkedin.com/jobs/view/digital-marketing-executive-at-jw-marriott-hotel-singapore-south-beach-514490061 [Accessed 2 Jan. 2018]. marriott.com 2018.JW Marriott Hotel Singapore South Beach. [online] Available at: https://www.marriott.com/hotels/hotel-deals/sinjw-jw-marriott-hotel-singapore-south-beach/ [Accessed 2 Jan. 2018]. Marriott.com. 2018.Room Rate. [online] Available at: https://www.marriott.com/reservation/rateListMenu.mi?defaultTab=standard [Accessed 2 Jan. 2018]. Play.google.com. 2018.Marriott. [online] Available at: https://play.google.com/store/apps/details?id=com.marriott.mrthl=en [Accessed 2 Jan. 2018]. Pulizzi, J., 2014.Epic content marketing: How to tell a different story, break through the clutter, and win more customers by marketing less(p. 5). McGraw-Hill Education. Sreenivas, T., Srinivasarao, B. and Srinivasa Rao, U., 2013. An analysis on marketing mix in hospitals.Int. J. Adv. Res. Manage. Soc. Sci,2(4), pp.187-207. Stokes, R., 2014.Ultimate guide to pay-per-click advertising. Entrepreneur Press. Strm, R., Vendel, M. and Bredican, J., 2014. Mobile marketing: A literature review on its value for consumers and retailers.Journal of Retailing and Consumer Services,21(6), pp.1001-1012. Tiago, M.T.P.M.B. and Verssimo, J.M.C., 2014. Digital marketing and social media: Why bother?.Business Horizons,57(6), pp.703-708. Yousaf, S., 2016. Promotion mix management: A consumer focused Islamic perspective.Journal of Marketing Communications,22(2), pp.215-231.
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